Back in September, Headsweats received the opportunity of a lifetime when our headwear got to take the stage at New York Fashion Week! Women’s active clothing brand, Athleta, worked with us to create special sublimated Race Hats and Trucker Hats for their Spring ’15 line. At Athleta’s first-ever fashion show, Crush of Adrenaline, the sublimated Race Hat made it’s glorious debut! Needless to say, we were stoked!
After months of anticipation, the Athleta Spring ’15 catalog featuring the new headwear finally arrived at our office! Check out the awesome images and pick up the Athleta catalog for yourself!
We hope you love the new designs just as much as we do! We are thrilled to be partnering with Athleta and hope we’ll be making many more awesome headwear designs for them in our future!
Athleta’s “Crush of Adrenaline” Fashion Show Features Headsweats
Who knew that Headsweats would be featured in New York Fashion Week?! Well, that’s exactly what happened last Wednesday at Athleta’s first ever fashion show. Athleta came to us asking to custom sublimate Race Hats for their new Fall line. The item in question? This beauty:
We were able to get our PR Firm, Darby Communications, an invitation to the show in NYC so they could check it out and take some photos. The show itself was a bolt of energy. The models – or rather, athletes – were not just walking a runway, they were jumping, leaping, running, yoga-ing, and dancing all over the stage. It was more of an acrobatic arts show than a fashion runway. The audience loved every minute of it! Cheers were heard after solo dance numbers, hoots and hollers sounded after a breakdancing bit, with a big round of applause at the close of the show. Here are captured moments from #CrushOfAdrenaline:
The design matches Athleta’s color scheme they’re showcasing all over their catalogs, promotional materials, and logos this season, as seen here:
Pretty cool! We’re thrilled to have had the opportunity to partner with Athleta. Hopefully this will mark a long partnership with the fitness brand!