Partner Spotlight: Project Athena

Partner Spotlight: Project Athena

We are honored to partner with Project Athena to provide headwear for a truly inspiring cause. If you are unfamiliar with this amazing organization, let us share a little about what makes them so special.

Project Athena is dedicated to helping women who have suffered significant medical setbacks and other traumatic experiences achieve their adventurous dreams. More specifically, they provide travel expenses, coaching, equipment, and the encouragement and inspiration needed to help these strong women make a life-affirming transition from Survivor to Athlete.PA3

“So many labels are given to these ladies throughout the personal experience that ultimately brings them to our door. At times, these words begin to feel like your only identity. To watch them break through those labels to conquer a physical feat that once felt impossible is incredibly uplifting,” says Melissa Merrill, marketing manager.

Project Athena offers six adventures per year, pairing applicants with an experience that best fits their needs and a 16-20 week training plan that will help them prepare. The first event is the San Diego Harbor to Harbor Trek. This two-day, 50-mile hike down the coast begins at the Oceanside Harbor and ends at the San Diego Harbor, taking in the sights from Mt. Soledad and La Jolla along the way.

The 2017 San Diego Harbor to Harbor Trek will take place April 28 – May 1. To learn more visit


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