Last week, Headsweats debuted the brand new Collegiate Line at The Running Event (TRE), in Austin, TX from December 3 – 6, 2012. Here are the latest details on the Collegiate Line, when they’ll be available to the public, and some updates and pics from TRE!
Headsweats is pleased to announce a partnership with Top of the World Caps, the number one source for collegiate headwear throughout the US. Together, Headsweats and TOW Caps will bring sports enthusiasts, students, alumni, and athletes Headsweats’ best-selling technical headwear with logos from the top 350 colleges and universities across the country.
“We are receiving an overwhelming response from retailers,” says Alan Romick, Headsweats CEO. “They are excited to bring in the collection and offer a technical product that allows their customers to show their school spirit while performing at their personal best.”
The Collegiate Collection will spare no expense in allowing fans to celebrate their team. Previously only available in cotton, Headsweats new collegiate headwear will come equipped with exact school colors, unique school logo, and Headsweats superior Perspiration Technology™. The Collegiate Collection will be available in sublimated Race Hats, Supervisors, Go Hats, and embroidered Podium Hats. Headsweats is excited to give athletes and students the opportunity to truly show their school pride when out for a day of training or racing. Both Headsweats and Top of the World see this as just the beginning of a long and healthy relationship in the world of collegiate apparel.
This collaboration between Headsweats and Top of the World will allow these two leading brands to serve multiple markets with their new Collegiate Collection. Headsweats will continue to work exclusively with their endurance, cycle, and outdoor customers and Top of the World will serve the sporting goods, college bookstores, and team store channels.
Top of the World President Scott Shuler: “We are very excited to partner with Headsweats to offer this exciting new product to a whole new segment of collegiate fans. For years they have been waiting for this product and we are happy they can now express their team spirit on the track or trail.”
Headsweats Collegiate Collection debuted at The Running Event in Austin, TX, December 3 – 6, 2012. Many interested retailers stopped by the Headsweats booth 1166 to see our newest collection, enjoy some healthy competition, and show off their school pride! Everyone wanted to know which universities and colleges were available and which would soon be available in the coming months.
The new Collegiate Line will be available online at www.headsweats.com and in specialty retailers by December 2012.
Check out some photos from TRE:
TRE 12 was a success! Can’t wait ’till next year!