Athleta’s “Crush of Adrenaline” Fashion Show Features Headsweats

Athleta’s “Crush of Adrenaline” Fashion Show Features Headsweats

Who knew that Headsweats would be featured in New York Fashion Week?! Well, that’s exactly what happened last Wednesday at Athleta’s first ever fashion show. Athleta came to us asking to custom sublimate Race Hats for their new Fall line. The item in question? This beauty:

Athleta FloralWe were able to get our PR Firm, Darby Communications, an invitation to the show in NYC so they could check it out and take some photos. The show itself was a bolt of energy. The models – or rather, athletes – were not just walking a runway, they were jumping, leaping, running, yoga-ing, and dancing all over the stage. It was more of an acrobatic arts show than a fashion runway. The audience loved every minute of it! Cheers were heard after solo dance numbers, hoots and hollers sounded after a breakdancing bit, with a big round of applause at the close of the show. Here are captured moments from #CrushOfAdrenaline:

Athleta's Fashion ShowAthleta's Fashion ShowAthleta's #CrushOfAdrenaline Fashion ShowAthleta's #CrushOfAdrenaline Fashion Show#CrushofAdrenaline

A little fuzzy, but there's our hat!
A little fuzzy, but there’s our hat!
Look closely - on the far left.
Look closely – on the far left.

The design matches Athleta’s color scheme they’re showcasing all over their catalogs, promotional materials, and logos this season, as seen here:

#CrushOfAdrenalinePretty cool! We’re thrilled to have had the opportunity to partner with Athleta. Hopefully this will mark a long partnership with the fitness brand!

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