Headsweats Debuts Exciting new Collections at Winter Outdoor Retailer and PGA Show

From Utah to Florida, Headsweats’ newest products and designs are making headlines!   Last week, the Headsweats team debuted the bold and bright Loudmouth Collection at the annual PGA show.  2,000 miles away in Salt Lake City, Headsweats debuted the latest and greatest for Spring 2015 at the semi-annual Outdoor Retailer show.  From Loudmouth hats and visors, to a rockin’ line of performance truckers, to new sublimated headbands and shorty’s, guests were wowed by the bright new colors, unique designs, and exciting new updates!  Here’s a sneak peak at what went down behind the scenes at the shows!

In Orlando, the Headsweats team got Loud & Proud in the Loudmouth booth:



Loudmouth founder “Woody” gets interviewed in his Headsweats hat!


A Headsweats staff member gets an official Loudmouth makeover!

Here’s a clip of the Loudmouth booth in action and an exlusive interview with Loudmouth founder, Woody!  We spy some Headsweats:  http://www.pgatour.com/video/2015/01/23/2015-pga-merchandise-show-fashion-exclusive–loudmouth.html.  Meanwhile, in Salt Lake City, the Headsweats booth was buzzing!


New sublimated Trucker Hats!


Headsweats booth staff models the new Performance Trucker collection.

Both shows were a HUGE success, and the Headsweats crew had a blast!  We can’t wait to see what’s in store for the rest of the year!

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How to Make (or Rethink) Your New Year’s Resolution

Headsweats Ambassador, author of “Triathlon for the Every Woman” and “Swim Bike Mom” blogger Meredith Atwood explains you may want to rethink your race resolution if you’re a newbie or aspiring triathlete.

I have always been a bit of a disaster when it comes to New Year’s resolutions. Here’s how the process has gone for me in the past: Walk into grocery store. Scan magazine racks. Choose issues with teaser lines promising “Six-pack Abs,” “Marriage of Dreams,” “Job that Means Happiness, Wealth and Retirement!” Pile magazines high in arms. Bump into something while shuffling to check out, creating a “clean-up in Aisle 7” scene with magazines strewn everywhere. Skulk out of store, fuming and embarrassed.

Despite my less than graceful magazine procurement, I would remain hopeful as I returned home with my stack of glossy periodicals to assist with my ambitious New Year’s resolutions. One by one, I would read the articles, dog-ear the pages and make furious notes about my steps for making and keeping my resolutions. But sure enough, I’d start to feel overwhelmed by the prospect of losing 10 pounds in 10 days. Especially when I needed to lose 30 pounds by tomorrow. I also realized that the 1,204 daily crunches I planned to start on January 1 would clearly result in nothing but lower-back issues. And this perfect career? How in the world was I supposed to get that cracking by New Year’s?

So there I was, before New Year’s had even started, donating the magazines to the elementary school for paper doll crafts.

Then, I would turn to my last resort—the trusty Resolution List that I vowed to keep and execute perfectly. I loved my Resolution List, but over the years, the List became a bit like the movie “Groundhog Day.” It always began with “Lose that weight. Forever.” Yes, that would be the same weight that I am still wearing on my body today. The weight that I have gained and lost for the past 15 years. Up and down, up and down—I am the poster child for yo-yo dieting. I joke with my family, “You never know if Meredith is going to show up fat or thin to the holiday gatherings! It’s a surprise!” But this year? Well, this year will be different!

After a weight-loss pledge, my List outlined 5K races that I vowed to finish, and Mean Girls at work I promised to win over. At some point, the definition of insanity popped into my head—you know, doing the same thing over and over, and expecting a different result—and I began a new approach to my so-called resolutions.

Maybe you’ve fallen down in the grocery store, clutching the “30 Days to a Rocking Body” issue. Maybe you’ve even asked yourself, “What’s the point of all this resolution making?”

When it comes to resolutions, we are all a bunch of rookies taking steps to realize new, scary promises to ourselves. Some of us scribble down triathlon race schedules as a part of our resolutions: This year, I will do my first triathlon. This year, I will finish my first iron-distance race. Each resolution reflects a “beginner” in some way. Making a resolution to finish a race, in theory, is great. But if that particular race doesn’t pan out for whatever reason, then it’s easy to feel as if the journey, however long, was a failure. Also, focusing simply on finishing a race can sometimes cause a beginner to be ill-prepared for the race and not train as hard. “If I can just crawl across the finish, then I will be a triathlete.” Or, my personal favorite: “I sure hope I can handle open-water swimming for the first time on race day.” (In some cases, throwing a Hail Mary for a single race in order to keep a resolution is downright dangerous.)

Sometimes, when we focus on that one “I have arrived as a triathlete” race, the reason behind a whole-hearted, life-changing dream gets lost in the shuffle. In 2010, part of the reason I started triathlon was to save my life. Truly. I was working 75 hours a week with children under the age of 2, and looking at this unhappy, fat stranger in the mirror each morning, wondering, “Who the heck is this woman?” I was close to losing my mind. Tackling triathlon and learning how to swim, bike and run was a journey, one that was not seeking a perfect “resolution-style” me. Rather, it was the search and pursuit of a better version of myself.

The day-to-day workouts, foam-rolling and true diligence in the wee hours was what has carried me along. Training consistently was the real resolution, the one thing that I diligently pursued—and the thing that made me better. In turn, race days became celebrations of all the hard work that I put in behind the scenes.

This January, if you find yourself making your own Resolution List, try this:

This year, I will be a triathlete.

Maybe add other caveats: I will be the best triathlete I can be. I will share my healthy lifestyle with people I care about. I will train hard. I will take rest days. I will not eat garbage and wash it down with garbage soda and a side of garbage dressing. I will perceive myself as a swimmer, cyclist and runner, even if I don’t feel like one right now.

Making the resolution to become a triathlete was the stepping stone for the true start of my life. I did not make a resolution to do a single race. I took on a promise for a new life, and went after it. I became stronger and faster and more adapted to the sport—though by no means someone who is super-fast (or super-adapted, for that matter).

Being a triathlete has become a way to stay healthy, semi-sane and goal-oriented in other areas of my life, too. I’ve become a better person because I have this wonderful outlet, peppered with awesome goals, races and people.

Of course, those perfect-life promises and six-pack abs appeals may continue to catch my attention while cruising the grocery store aisles. But at least now, I’ve got my eye on the real prize.

Read more at http://triathlon.competitor.com/2015/01/training/make-rethink-new-years-resolution_111232#hKeilFTKHLiG8Efk.99

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Fighting FOMO in 2015

2014 Headsweats Ambassador Danielle Hastings explains the concept of FOMO (Fear Of Missing Out), and why she’s determined not to let it control her race schedule in 2015.

Most years, I make some type of fitness-related New Year’s resolution. Whether it’s setting a PR at every distance, running X number of miles, or working out a certain number of days per week, it’s a common theme. This year, my resolution is still fitness-related, but a little different. In 2015, I’m dedicated to fighting FOMO – Fear of Missing Out.

Have you ever signed up for a race just because your friend did? Have you trained for a distance you weren’t all that interested in running, participated in a cross training activity you didn’t care for, or gone on a trip that didn’t appeal to you, just because you didn’t want to miss out? I definitely have. In fact, for the past few years, many of my running and fitness pursuits have been guided by what the people around me are doing.

This isn’t always a bad thing. I’ve had some amazing trips, races, and memories with my 679877_10151206126639681_1326276712_o-519x420friends. However in between, there have been plenty of races I was “meh” about, more than a few training plans that made me more stressed out than fit, and a Zumba class or two that made me question my sanity.

When I started running, it was an activity solely motivated by my need for stress relief, and I did it alone. I ran however many miles I felt like at whatever pace I felt like. I picked the races I wanted to do. Somewhere along the way, I started making a lot of friends who ran, too, and I hated the idea of being left out of the things they were doing. I loved hanging out with them so much that I started caring more about that than about whether I was actually enjoying whatever activity it was that I was doing.

This year, I only have one resolution – only do the things I really want to do. I’m determined not to sign up for races, start training plans, or do anything else just because my friends are doing it. In order to fight FOMO, I’m going to ask myself one simple question: Would I do this race/training plan/cross training activity/etc alone? If the answer is no, I probably don’t really want to do it. I think this one simple question will save me plenty of stress, frustration, and money in the New Year, but only time will tell!

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Athleta’s “Crush of Adrenaline” Fashion Show Features Headsweats

Who knew that Headsweats would be featured in New York Fashion Week?! Well, that’s exactly what happened last Wednesday at Athleta’s first ever fashion show. Athleta came to us asking to custom sublimate Race Hats for their new Fall line. The item in question? This beauty:

Athleta FloralWe were able to get our PR Firm, Darby Communications, an invitation to the show in NYC so they could check it out and take some photos. The show itself was a bolt of energy. The models – or rather, athletes – were not just walking a runway, they were jumping, leaping, running, yoga-ing, and dancing all over the stage. It was more of an acrobatic arts show than a fashion runway. The audience loved every minute of it! Cheers were heard after solo dance numbers, hoots and hollers sounded after a breakdancing bit, with a big round of applause at the close of the show. Here are captured moments from #CrushOfAdrenaline:

Athleta's Fashion ShowAthleta's Fashion ShowAthleta's #CrushOfAdrenaline Fashion ShowAthleta's #CrushOfAdrenaline Fashion Show#CrushofAdrenaline

A little fuzzy, but there's our hat!

A little fuzzy, but there’s our hat!

Look closely - on the far left.

Look closely – on the far left.

The design matches Athleta’s color scheme they’re showcasing all over their catalogs, promotional materials, and logos this season, as seen here:

#CrushOfAdrenalinePretty cool! We’re thrilled to have had the opportunity to partner with Athleta. Hopefully this will mark a long partnership with the fitness brand!

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Penny Comins Completes Norseman Xtreme Triathlon

The Norseman XTreme Triathlon is just that – extreme. So, naturally, Headsweats Athlete Penny Comins had the 5,000 meter ascent race on her list. Daunting and a challenge, Penny describes each section of the race. Here’s a brief description of Isklar Norseman XTreme Triathlon:

Norseman XTreme Triathlon

“The course runs point-to-point – or fjord to peak: Starting at sea level, with a 4 meter drop off a ferry into the Hardangerfjord, crossing the starkly haunting Hardangervidda mountain plateau, finishing at the rocky peak of Gaustatoppen, at 1,850m above sea level and 220km away, Norseman is a long day’s journey through some of Norway’s most spectacular scenery. The total ascent is 5,000 meters. The water is cold, clean, and comes lightly salted. The weather can be anything from brilliantly beautiful to blasting blizzard. If you’re really lucky, you may see porpoises, orcas or reindeer – or, more likely, baffled locals who think you are nuts, but will cheer you on anyway.”

But did Penny rock it? Yes, yes she did. Here’s her full race account:

“Dubbed the toughest triathlon in the world Norseman Xtreme Triathlon is on everyone’s tick list who are serious about long distance. The coveted black t-shirt, awarded to the top 160 finishers, is what all are racing for. The finish line is the mast on top of Gaustatoppen at 1,850m, the tallest mountain in Sweden.

Arriving in Eidfjord I felt strong in body but not in mind. The sheer size of the landscape gripped me. Race morning started at 3am. I refused to think of it as early and just stuffed in breakfast and then chatted insistently with Kris (Texan and winner of the BlueSeventy competition) and Melanie (Black Line London athlete) as we walked on to the ferry. We all gasped in realization that this was going to happen when the lights of the hotel became twinkles in the distance.

Norseman XTreme Triathlon

The Swim
I had many fears coming in to this race and top of the list was the water temperature. I worked closely with BlueSeventy and used their thermal range to abate the cold. Wax ear-plugs were a key to keeping the cold water from getting in to my head too. Freezing patches of water were in front of the waterfalls feeding in to Hardangerfjord. These didn’t last long and I was thankful that it wasn’t this cold for the entire 3.8km

The Bike
Taking in the huge lakes, moss green land dotted with bright red houses brought it home to me just how special this race was. Having a head wind the whole way was acceptable as the sun shone through the clouds. Life was good.  I was ahead of my predicted times and finding a lot of the course fast and flowing despite what the profile had indicated.

Norseman XTreme Triathlon

The Run
My jubilation was quickly quashed as a lady with a flipchart informed me I was in 191th position leaving T2. Knowing I needed to be in 160th or less to be allowed to the top of Gaustatoppen I put the foot to the floor and ran as hard as I could. Playing Pac Man in my mind I chomped each athlete in front of me, counting down from 191.

Norseman XTreme Triathlon

Crossing the timing mat I was in 157th place. I had done it. I had actually ran myself in to contention for a finish on the top. I couldn’t see the mountain as it was still covered in cloud. I wondered if it was even open at the top and more importantly if I really wanted to get to the top!

Norseman XTreme Triathlon

I made it to the top, all a little wobbly from my poor nutrition strategy, exhaustion and altitude. It was a white out and not the usual rock star feeling you get on the red carpet of an Ironman event. I didn’t even know my time until I got my phone and the messages came through from everyone following me. It all didn’t matter. I had completed the journey. The feeling of achievement is still with me today. I have had that finish line proud feeling for five days now and it isn’t wagering like most do after you get your medal.

The family feeling is what makes Norseman so special. You travel over such raw landscape in every element the environment can offer. Athlete and support crew feel this journey and want everyone to finish. No-one asks your times or splits.  It is all about survival and completion.”

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Boulder IRONMAN Headsweats

It’s been 11 days since Headsweats Sr. Account Manager, Lisa Maloney, and her husband, TR, completed the first full IRONMAN in Boulder. It was an amazing feat and we are so proud of what they accomplished. Here’s a recount from TR of the rigorous trainging and day of event, enjoy.


My first Ironman event was back in 2009, and once I could walk up and down stairs again I swore I would never do another one. You know, “one and done.” Late in 2013 there were rumblings about an Ironman in Boulder. My wife works at Headsweats, so sporting news is common at the dinner table. She and I began talking about the event that night, and before I knew it we were both signing up for the big day.

Other couples thought we were nuts. It’s bad enough having one tired and cranky IM athlete in the house…why would you want two? We brushed aside those thoughts knowing that we make as great a team as we do a couple.

Long before the last snow we were prodding each other out of bed at 5am to make our way to the pool for morning swims. We rode together and ran together whenever we could. Most of all we recovered together and made sure the other was eating right and stretching.

Before we knew it the race had arrived and we were ready to go. We woke up, had breakfast together, grabbed our race bags and headed out the door. There we were, ready to go and sitting in the car looking at each other as the engine would not start—more drama for race morning!

After remedying our car issues, we were there at the start of Boulder’s first Ironman, marked and ready to enter the water. We held hands and strolled down the ramp and wished each other well. As soon as Lisa’s foot crossed the timing mat she was gone! She entered the water so fast I thought she was being pulled by a jet-ski.

The swim seemed to take forever! I know Lisa wanted to get on her bike (her strength) and I wanted to get on the run (my strength). Before we were even out of the water we both had our issues to deal with, she had to deal with broken goggles and I took a nice kick to the face and sternum. Seeing the exit arch was pure heaven.

After a quick trip through the transition tent, I was on the bike wondering if Lisa was ahead or behind me. Little did I know, she was a full 6 minutes ahead of me! Even with broken goggles full of water, she dominated on the swim.

Once we were on the St. Vrain out and back, I caught a glimpse of her and we both smiled from beneath our dorky shaped helmets and went back to work. It wasn’t until mile 80 that I finally caught her. She was having a great bike leg and it was impressive watching her pass guy after guy. Finally I pulled up next to her, cheered her amazing effort and made my way forward.
Right around mile 85 the heat began pressing on us and I was pushing the pace to finish the bike. It was then that I realized the insanity of hurrying a 112-mile bike to run a marathon. Luckily the crowds on the course were picking up and the screaming and fun signs lifted my spirits to keep at it. During the hardest climb of the day, I was greeted by the Headsweats crew and I can honestly say it is the only time I have ever smiled on that climb.

Off the bike and into the running shoes is when the real shock came. There were SO MANY PEOPLE CHEERING ON THE PATH! It was insane! I knew Boulder would come out pretty strong but this was like nothing I have ever seen. All racers have their names printed clearly on their number and soon I had what seemed like 5,000 fans.

With the 3-part out and back two-lap course I knew I would see Lisa soon. This was the whole goal of the training and picking Boulder Ironman as our event. We would see each other multiple times throughout the day. Speedy Lisa was 8 minutes behind me when I saw her running down the path. We slapped hands and kept going. Soon I would see her again and we would yell words of encouragement.

During the run my stomach started giving me trouble and I knew I would miss my goal but at that point I didn’t really care. I saw so many friends that I decided to make the last 6 miles a party and started jumping in photos with friends and stopping to give my step-daughter a sweaty hug. At one point, I even ran up to a cooler and grabbed a beer. Boulder knows how to party and Ironman is no different.

Running down the finishing chute I heard the words all Ironman competitors want to hear from Mile Reilly – “You are an Ironman!” Not only did I hear them I was there to hear them for Lisa. Our journey was complete. We dreamed together, trained together, were tired together and finally raced together. Congrats Boulder for putting on a great race. The scenery, the tough course and the amazing Boulder community made it a special day that we will never forget.

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Headshots for Headsweats

Screen Shot 2014-08-01 at 3.17.17 PM


Headsweats, leader in perspiration technology headwear, is excited to be a partner of the Santa Barbara Triathlon! Established in 1981, the Santa Barbara Triathlon is one of the longest running triathlons in the world and will take place this year on August 23rd.

While at this year’s race, be on the lookout for “Headshots for Headsweats” – photo stations where you can get your photo taken by one of our professional photographers and receive a 25% off discount card at Headsweats.com. Your pics will be available on their website after the race! And if you enter the #SBTriHeadsweats Instagram Photo Contest, you’ll be entered to win 2 free entries to the 2015 SB Tri and a Headsweats collections of 6 pieces of headwear for you and a friend.

Instagram#SBTriHeadsweats Instagram Contest

Here’s how to enter:

1) Take a photo of you in your Headsweats hat or visor
2) Post it to Instagram
3) Tag @Headsweats & @SantaBarbaraTriathlon
4) Use the hashtag #SBTriHeadsweats or #TriHeadsweats
5) That’s it! You’re entered to win. We’ll announce the winner on Instagram Tuesday, September 2nd.

For more information about the Santa Barbara TRI, visit their website at www.santabarbaratriathlon.com.

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The “Next Big Thing”

Sherpa John

Sherpa John

by “Sherpa” John Lacroix

I started running Ultramarathons in 2005, and at the time my family and friends all thought it was just “the next big thing” on my list of things to take on. They truly felt like I would run a few ultras, accomplish my goals and then move on to the “next big thing.” To this day, nothing can be further from the truth. Ultrarunning has become “THE THING” in my life. It has brought me a wealth of experiences, knowledge, and metaphors to use in my everyday life. Ultrarunning is hard though. No really, not just from a training and racing perspective, but from a mental perspective. We give so much to do what we do. We sacrifice time with our immediate family and friends. We miss out on BBQ’s…or choose to run the 30 miles to the BBQ and arrive late. The training, the sacrifices, the racing; it all can be very taxing on an ultra runner.

DNF’s in our sport are inevitable. For the first many years that I ran ultras I crossed the finish line of everything. Until I finally DNF’d. Suddenly, Did Not Finish turned into Did Nothing Fatal. It became OK to walk away from a race. Mostly because after 35 ultras, I had nothing left to prove. I lost my direction. Lost my drive. I had run so much and ran in so many races and events (Western States, Leadville, Vermont, Massanutten, Barkley) that I was running out of any real reason to train or strive for better. I grew complacent with my training and I eventually burned out. I attempted the Grand Slam of Ultra Running in 2010 and after being so incredibly undertrained, I out at Leadville. I returned to Leadville in 2011 and finished the race, but DNF’d others. In 2012, I finally realized at mile 66 of the Bighorn 100, that I needed a break. I was burnt out, looking for purpose, reason, and drive…so I walked away. I took 5 months off from Ultra running and did NO RUNNING at all. I ballooned to 185 pounds and started to look for “it” again.

Finally, at the end of 2012, I had the itch again. I set a Big Hairy Audacious Goal (BHAG) to lose 25 pounds and return to Vermont to finish my 5th Vermont 100. Not only did I lose the weight, but I set a Personal Best for 100-miles in under 23 hours. So 2014 was a no brainer, return to Big Horn and get redemption there as well. If nothing else, to get a Hardrock qualifier to continue my quest of bucket list races. Below is a short film chronicling my journey. Click to watch:

Sherpa John

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The Basics of Cycling Etiquette


Unlike the world of running, which can be a solitary one, the sport of cycling often puts its participants into situations where good manners and concern for others comes into play. Outside of the written rules of cycling sports and the general rules of the road, there exists a set of unwritten rules of etiquette that every cyclist, whether riding in a group or alone needs to be aware of. These rules include:

  • Always obey the rules of the road and be conscientious of autos and pedestrians alike. This includes riding single file within the bike lane, stopping at all stop signs and red lights, not blocking intersections and displaying hand signals when appropriate.
  • Be aware of everything and everyone around you. This is especially important when riding in a group. Everything you do can have an effect on others. Maintain a consistent line and avoid braking or changing direction suddenly. Avoid surging or braking and try to keep the same speed as the group.
  • Respect the lead or senior riders of the group. Their advice and, sometimes harsh, admonishment is for the betterment of the ride and of the group itself. Understand that their experience is valuable.

As supporters of cyclists all around the world, HeadSweats employees all strive to make sure that cyclists everywhere are understood and represented as the responsible citizens that they can be. Remember to always stay respectful and safe during each and every ride. And don’t forget to take HeadSweats cycling caps and hats along with you for comfort and safety.


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Avoiding Heat Illness While Running or Cycling in Summer

Bob and Jack running the Rocky Raccoon 100

In some parts of the country, where winter weather can be brutal and unpredictable, folks have waited for what seems like an eternity to get out into the warm, welcoming sunshine to train. Whether you run or cycle, training during the hot summer months can be done safely but requires some adjustments and for you to be diligent in paying attention to your body. Heat illnesses can become deadly serious. The Centers for Disease Control and Prevention states that heat illnesses kill approximately 625 Americans a year making it imperative that you take extra steps in your training routine to protect yourself from the dangers of heat exposure and illness. Symptoms of heat exposure start with leg cramps, clammy skin and mild fever; escalating into profound sweating, dizziness or fainting, headache, fatigue and weakness. Heat stroke symptoms include confusion, lethargy, high fever, nausea and even seizures.

Preventing your body from ever experiencing these symptoms is key to remaining on track. To prevent heat-related illnesses make sure to take extra precautions during any summer day. Remember, heat exposure can happen in temps less than 80 degrees and on both sunny and overcast days. Make sure to stay fully hydrated with both water and sports drinks that contain both salt and sugar. Dress in light-colored, loose-fitting clothing that is lightweight and made of fabric that is meant to keep you cool. Also, try to plan your training during the cooler part of the day, taking breaks in shaded areas whenever possible.

At HeadSweats, our entire focus is on keeping the wearers of our running hats and cycling caps comfortable and protected from the elements. Our proprietary fabric technology helps to keep you cool, while the included headband helps keep sweat away from your face and eyes. Include a HeadSweats visor hat or running cap in your running apparel and stay safe during your outdoor activities.

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